Earlier today police fired tear gas on people protesting the G20 summit in Pittsburgh. Those poor bastards are pissing against the wind.
Because the other day, when Bollywood, Google, and a Tajik crossed paths, they blew away the notion that anyone can or could control the globalization beast.
Back in the early 1980's, Bollywood made yet another movie that was as amazing as it was awful. Spoiler warning - how bad, you ask? Mithun (the star) got "guitar-phobia" when the bad guys hooked up 5000 volts to Mithun's electric guitar to kill him - but fried the star's unfortunate mother instead. One of the several un-note-worthy song-and-dance sequences in the movie is "Jimmy Jimmy Jimmy Aaja" ("Jimmy, come hither"). Long after the movie ran out of steam in India, it percolated in Central Asia's movie houses and soon had a cult following (boy - do they need help...). We tend to focus on India's outsourcing industry as a symbol of globalization - but Bollywood is India's most potent globalization beast.
Enter Tajik Jimmy - the "un-global". We are told he is Baimurat Allaberiyev, an ethnic Uzbek from Tajikistan. A one-time sheep hearder, cotton picker, construction worker, stock room guy, and now recording artist. TJ can render all of Jimmy Aaja using a stockroom table, his knuckles, and his vocal cords. All the disco music, the male singer and even the falsetto female singer (that Bollywood is infamous for). And one-man Bollywood band with panache.
Enter that most ubiquitous of globalized technology - the mobile phone. TJ's buddies recorded him on their phones and played them back and forth. According to BBC, one such recording made it to Moscow.
Enter YouTube - that startup sensation before Twitter and before Facebook. Google bought YouTube for $1.65 billion a few years back. 7 billion videos are viewed on YouTube each month (more than one for every man, woman, and child on earth). 20+ hours of video content is uploaded to YouTube every minute (that's a ratio of 72,000:1). But is YouTube global? Three-quarters of that content comes from outside the US.
Sometime in early June, someone's brother in Moscow uploaded 2 minutes and 53 seconds of TJ's video while others the world over uploaded the rest of the approximately 19 hours, 57 minutes, and 7 seconds of video that same minute. TJ's video went viral.
Friedman and Nilekani said that the world was flat. That was in 2005. Vivian - it's a whole lot flatter now. What will it look like when you are old enough to wonder?

